Nintendo launched its new Game Boy Micro on the Japanese market yesterday. This new Nintendo gameboy measures just 10cm by 5cm and according to the company is the smallest portable game console in the world.
First-day sales in Japan were better than expected, according to Nintendo, but failed to beat sales of the popular Game Boy Advance when it was released in 2003.
Experts say that the launch of the Game Boy Micro is an attempt by Nintendo to respond to the business challenge presented by Sony's PSP that has been a resounding success around the world. The Game Boy Micro costs $ 99, less than half the price of Sony's portable playstation.
Nintendo intends to sell 4 million Gameboy Micros worldwide in the next 6 months. You can see an image of the gameboy micro here.